Gone are the days when consumers rely only on brick-and-mortar shops in order to get products or services. Almost everything can be bought online and delivered right to one’s doorstep. Online shopping offers so many benefits with convenience topping the list. This has led to the emergence of several sites offering the same products or services and competing with each other. The truth is that only those who are ready to do SEO the right way and can invest in a foolproof strategy will be able to thrive. Here are some tips to help you position your online store for success.
1. Run a blog
Due to the fact that Google loves sites that are regularly updated with fresh and high quality content, having a blog is a no-brainer. Most of the time, you won’t be able to use all the keywords that you’ve gathered on the product description page alone. As you create blog posts, these keywords can be placed strategically so as to avoid keyword stuffing. Establishing a blog is an opportunity to share your views in the form of tutorials, case studies or product reviews. Infusing storytelling into your blog posts will definitely keep readers coming for more.
2. Engage in keyword research
Using the right keywords can really make a huge difference for your ecommerce website. One of the benefits includes having the right information to deliver products or services that appeal to the target audience. It’s imperative to think like a user and imagine the type of queries they often enter in searches. Long tail keywords have been gaining popularity recently and its high time to start taking advantage of them. Another important thing is to take a look at the keywords that your competitors are using.
3. Leverage the power of social media
A great number of today’s consumers are active on popular social media platforms, especially Facebook and Twitter. Different brands are also taking their social media presence seriously by attracting customers via organizing contests and giveaways. Social media share buttons must be embedded on the product pages and below each blog post. This will encourage more shares and increase online visibility.
4. Create an amazing product description page
Web users often visit a particular ecommerce site because of the products or services that it has to offer. Set aside time to create product descriptions that are comprehensive and catchy. When working on this section, add high quality images and don’t forget to optimize each of them for search engines. The product description also needs relevant keywords if you want search engines to discover them. Endeavor to place a link on your home page pointing to your product page.
5. Optimize your URLs
If URLs are well optimized, it will be possible for visitors to quickly understand what each page is all about. In addition, search engine bots can be able to find and crawl your site. In fact, optimizing URLs have been proven to influence UX when the right keywords are added. It should be noted that short permalinks work best.
Implementing search engine optimization best practices require a great deal of time and effort before you can obtain meaningful results. Apart from that, it must be handled carefully, or better still, get in touch with an SEO expert.