If you’re a business owner, you should try and keep up with all the newest technologies to help improve your business – but it can be difficult to keep track of all the new and emerging technologies available to you. It can be hard to know what will be a passing trend, and what will really help drive footfall to your business. So read on for our round up of the best technologies you should be taking advantage of, that look to reshape the business sector in 2020!
The 5G network poses to be the fastest data and wireless internet technology we will have ever experienced. This means that customers worldwide will be able to access the internet easier, faster and more convenient than ever before. This can be incredible to take advantage of if you are an e-commerce business, for example, as your customers will be able to purchase your products fast and easily – take advantage of it with social media campaigns and mobile ads. As most purchases are made from mobile phones nowadays, it’s importune too create adverts tailored to this experience – make sure you’re shooting content geared towards a mobile view. A fast 5G network can also make changes within your business; employees will find it easier to work remotely or from home. Should you take advantage of this, businesses can make huge savings on overhead costs.
Personal profiling is an example of an innovative technology that currently improves many business sectors, and shows no signs of slowing down. It is algorithm based technology that learns what your customers are doing, liking, watching, listening to and reading – and can then predict, suggest and serve content that they would enjoy. This is great for the consumer, as ut saved them time looking for content they would enjoy, as it is pushed up their timelines and suggested to them. It is also amazing for business owners – both of the platform serving the content, the organisations creating the content, and the businesses who are featured in said content. As the algorithms continue to grow smarter using AI day in day out, personal profiling will only become more and more useful to both consumers and businesses.
As technology gets smarter, consumers expect businesses to keep up with the trends. If you’re a food and drink business, app ordering is expected. If you’re an e-commerce platform, it’s expected you have a one touch ordering system, for convenience. While it may not be possible for businesses – especially small ones – to keep up to date with every single digital automation, you should at least make sure you’re locatable on Google, and that your products are visible. Invest some budget into digital marketing, and investigate ways your business to consumer process can be automated. This will benefit your business due to its time saving, and your customers, who are likely to choose businesses where ordering, returning and finding exactly what they’re looking for is easy, fast and automated.