Ink Ideas: How To Design A Brand T-Shirt That People Love

Brand T-Shirt

There’s hardly anyone who can resist a brand t-shirt – or, most of the time that is.

It may be tempting to slap a simple design on any shirt, but it’s actually more complicated than that. A professional design will keep your customer base happy and foster brand loyalty.

That’s why we’re here to show you how to design a brand t-shirt and give you some branded apparel design tips.

Make A Budget

This is the least exciting part, but it’s one of the most important branded t-shirt design tips.

Here are some questions you need to answer: how many shirts do you need? Are you buying in bulk or per unit? How long do you have to design the shirts? When do you need them done?

The price will also depend on the design and the type of material you choose for the t-shirt. V-necks and soft t-shirts will be more expensive, for example.

It’s no wonder the t-shirt market size was 3.64 billion in 2020!

Keep Colors In Mind

When it comes to designing a brand t-shirt, you’d think picking colours would be the most fun part, right?

That’s true, but it turns out you need to put more consideration into your colour scheme. Who is wearing this brand t-shirt? Is it for retail workers? Foodservice workers? How often are they wearing it?

If the brand t-shirt is getting a lot of wear (and especially if it’s likely to get dirty), go with darker colours.

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Choose Your Method

Choosing how you design your brand t-shirt is the last step of budgeting. You can do screen printing, heat transfer vinyl, or direct-to-garment printing.

There are benefits and drawbacks to each method. Screen printing, for example, is an affordable option if you have a large order.

The only downside is that more colourful designs are more expensive. Consider this method if your design is more minimalistic or if you have a larger budget.

Similarly, vinyl graphics are pricier when the design is more colourful and complex. Shirts with vinyl graphics are high quality, however, giving you enduring designs.

Lastly, you can do direct-to-garment or print-on-demand. Unlike the other methods, DTG designs are embedded into the fabric. You have a lot of options for designs and colours.

DTG has two disadvantages: one is that it’s only good for small batches, and the other is that it only works on lighter garments.

Branded T-Shirt Design Tips

Now that you’ve figured out the colour scheme, it’s time to go over some branded t-shirt design tips.

Thankfully, you don’t have to be a pro designer. You may want to incorporate some details to make your design pop, but less tends to be more.

Too many details may make your brand t-shirt look too busy.

Design Your Brand T-Shirt Today

There’s hardly a better way to earn brand loyalty than a brand t-shirt. With the tips and tools we’ve given you, you have everything you need to learn how to design branded apparel.

Keep browsing our site for more business tips and tricks.