One of the issues with business in common, Details promotion, and some market companies, is that every person’s sportfishing in the same lake. So, what’s the best way to develop your company even with large competition?
Let’s say your company Galaxy has 100,000 individuals in it, and every person’s going after that same 100,000 individuals because every person’s going in the same route. When you’re competitive in the share of 100,000 every person’s already observed it and you have to keep working more complicated to get their interest.
Challenge yourself to go the other way. Go where individuals aren’t, look in new places, in new areas and in different categories. Discover individuals who aren’t even acquainted with whatever your place is and with factors individuals have never observed before.
Go where the public isn’t, into very few categories, very particular, focused marketplaces. By doing this you might only discuss to 25 individuals instead of 100 or 200 individuals, but what if you marketed to 90% of them instead of only 20% of them? That becomes possible when you’re “The One” instead of many.
But, how do you do that? You set yourself apart as the power in your place and concentrate on not being one of many, by stunning out on your own route instead of following what everyone else is doing. When you get to a hand in the street, don’t take the route that everyone else is getting, steer off in the other route and create your own route. Go where other individuals aren’t going. Think in a different way than the individual.
When you do that you’ll be impressed by the factors that will occur, the individuals who are attracted to you and the individuals who will come into your lifestyle… new customers and new possibilities. Again, because you’re not one of many, instead you’re “The One,” the professional in your market or place.
So, think about what factors you can do to be “The One”. Think about the methods you can really look at going where others aren’t going, look where they’re not looking… seafood where they’re not sportfishing.
Fish in a different lake, a very chosen lake, where the actual seafood you want is diving. There may be less seafood in that lake, but when you’re the only one sportfishing in that lake they will all come rushing to you – your perfect, ideal customer. That customer is willing to pay for your products or services… regardless of what you charge! That’s success!
